For a long time, I’ve played with the idea of switching off ads for Carsurvey.org members. How Ads Really Work: Superfans and Noobs helped persuade me that it really was the right thing to do.

With immediate effect, anyone who has recently visited the Members Area of Carsurvey.org (the car site, not the airline site), will be able to view the main car site with almost all the ads removed. The members cookie lasts for 31 days. If you login to the Members Area at least once per month, the ads will stay removed, regardless of how many reviews or comments you rate.

The only exception to the ad removal is the UK used car search facility, which is doesn’t take up much screen real estate, and is subject to an agreement that I don’t want to break.