As Google now supports microformats, I’ve added hReview support to all the CSDO Media sites, including Carsurvey.org and the airline review pages. Whilst visitors with normal web browsers won’t notice any changes, the reviews are now much easier for computers and search engines to understand and manipulate.
In case anyone else is looking to do something similar, I found the Optimus microformats transformer to be very useful for checking that my hReview markup was valid.